Chinese travelers will continue to be more common in many U.S. markets during the next five years, but their numbers will not grow as fast as they have over the last decade.
The meetings industry doesn't really have a cohesive vision moving forward. All of the individual pieces are there, so we designed a framework to bring everything together in a succinct unifying theory.
Nearly one-third of the U.S. population identifies as sustainable travelers, but many of them are skeptical of brands' sustainability campaigns and iniatives. Proof and transparency are key for brands to get right if they want these big spenders and frequent travelers to buy into their flights, hotels or cruise lines.
Destinations have traditionally undervalued the ability of meetings-specific website content to drive convention attendance, but Las Vegas is attempting to do just that with an integrated, high-tech content delivery platform.
After changing course on killer whales, SeaWorld is trying to emphasize rides, education about marine life, and value compared to rival theme parks. Will that be enough to turn the embattled company around?