Tourism News

American Airlines is looking south with its new and expanded routes to destinations in Latin America, further securing its position as the leading U.S. airline in the region.

So far as we know, a planned mobile app from Puerto Rico will be the first by any tourism board that offers text-based help for visitors from local concierges while they're in a destination. Other efforts at enhancing the digital marketing of the island's businesses show promise, too.

This week in tourism, don't miss our new digital magazine on the post-experience economy, including eight tenets to live by. After that, don't miss the first issue of our new wellness newsletter — sign up today.

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

We've seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.

SeaWorld has been making it more affordable for people to visit its parks and sweetening the deal at some locations with free beer. Those tactics seem to be working, according to preliminary figures for the summer.

When it comes to destinations post-disaster, bad publicity can usually be flipped on its head and retooled to portray an encouraging comeback story. Puerto Rico's tourism industry is on its way to such a story, not letting disaster images and videos derail its progress.

The world is a brighter place because of travelers and millions of them increasingly want to spend their vacations doing good rather than showing off their new bathing suits or selfie sticks.

Here's everything you need to know about Skift Global Forum kicking off today in New York City. Can't make it in person? We offer the next best thing, with suggestions on how to stay on top of session topics and speaker insights over the next two days.

Puerto Rico Governor Ricardo Rosselló is not shy about advocating for the island's potential future as a U.S. state. At Skift Global Forum, he reminded us that the travel industry has a duty to fight injustice and build connections despite political drama.