National Cowboy Museum’s Security Chief Finds an Unlikely New Role


Skift Take

Tim Tiller is an unlikely social media hit. But his success since the start of the pandemic lockdown is a lesson for tourism marketers everywhere.

Plenty of people have seen their job duties drastically change due to the Covid-19 pandemic, but few in as unlikely a manner as Tim Tiller. In normal times, Tiller serves as the director of security and operations at the National Cowboy Museum in Oklahoma City. But since the museum closed on March 17, he's taken on a new role: social media star. As he is in charge of guarding the premises and would be on-site throughout the shutdown, the museum's marketing team asked if he would be willing to help create and post content online. "I said 'of course I’d like to help you with this. I think it’d be a lot of fun.' It shows off what we have and that’s what we want to do."

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