It's always a shame to see a travel site go away, especially one that was never scared to chase clicks in cheeky, creative ways.
Travel companies commonly face the question of how to expand beyond their home markets. In China, Scotland-based Skyscanner went the acquisition route in 2014, acquiring fellow metasearch site Youbibi. In Japan, Skyscanner hopes a joint venture with Yahoo Japan will be the answer.
Yahoo Travel opted to reach a deal with a search site, Hipmunk, which means in some cases users will have to navigate to Hipmunk and then navigate again to an online travel agency, airline or hotel site to complete their bookings. A little clunky, although Hipmunk also provides direct bookings on Hipmunk.com in some instances.
Great idea but a few hurdles: 1) making people care about Yahoo, 2) trading speed for beauty on the road is a hard proposition for some.
There were two interesting announcements from major travel sites April 28: TripAdvisor added Wendy Perrin, formerly of Conde Nast Traveler, as its travel advocate, and Yahoo Travel relaunched with an emphasis on editorial, but also very heavy on travel inspiration and sponsored content. TripAdvisor has one of the most well-rounded travel sites on earth, and Yahoo is being Yahoo.
We're looking forward to a re-invigorated Yahoo Travel. Should make things interesting.
Now that Travelocity has unloaded its North American websites to Expedia and its private label business to Orbitz Worldwide, the largest remaining question is who will buy Travelocity's European holdings, including LastMinute.com.
Wander's founders were smart enough to pivot away from their travel site once they realized they knew little about the market.
Search is still important to Yahoo, and this new deal with Yelp will help bolster its local search results. For Yelp, it may mean it may ultimately take the plunge and get acquired by Yahoo down the line.
Whether it's Flickr users or Facebook users, people often react negatively to changes. Yahoo CEO Marissa Mayer's decision to eliminate Flickr Pro and her diss (since retracted) of professional photographers didn't help matters. Give her credit, though, for trying to modernize some of Yahoo's -- shall we call them legacy -- services.