Wyndham’s Super 8 expansion into the Iberian Peninsula highlights the growing focus on branded budget hotels as Europe’s middle-class travel market heats up.
U.S. hotel operators are bracing for tougher conditions as multiple factors converge to dampen the industry's prospects, according to analysts at Goldman Sachs.
CEO compensation is increasingly tied not just to financial metrics but also to softer targets like employee satisfaction scores and guest recommendation rates.
Today, we explore potential new U.S. travel restrictions, Wyndham's innovative approach to engaging younger travelers, and the current landscape of the short-term rental market.
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.
To expand the pool of hotel owners, it's not enough to provide access to capital. So in a pragmatic move, Wyndham is also providing a kind of support system (think mentorship in operations expertise and facilities management).
Wyndham Hotels & Resorts, the largest U.S.-based hotel company in China, has signed nearly 600 franchise agreements and opened almost 300 hotels in China over five years.