Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.
Booking Holdings could survive hotel chains switching allegiances to the LLMs. But how long would it take for independent hotels to likewise jump ship?
AI booking platforms could become the new gatekeepers of travel demand. Wyndham is among the hotel groups plugging in their inventory and hoping to capture bookings at a lower cost than through OTAs.
In India’s big cities, hotels are increasingly being designed around ballrooms rather than beds. Apeejay Surrendra Park Hotels’ decision to cut room count in Kolkata to expand banqueting and conference space shows how weddings and corporate events are becoming the primary drivers of profitability.
Wyndham holds about 30% of all U.S. branded economy hotels. CEO Geoff Ballotti said in an exclusive Skift interview that he's optimistic for the budget segment, despite the recent cost and demand pressures it's faced.
The Union Budget’s impact depends largely on where you sit in the travel value chain. For inbound-focused businesses, there is little to celebrate amid muted promotion spends. For outbound players, however, tax relief offers a clear and immediate boost.
Some U.S. companies say the decline in international visitors was hard to ignore in the third quarter. Recovery may hinge on the success of 2026 events.
Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain.