Articles tagged “world cup”

The World Cup went off without any of the disasters discussed in the run-up to the actual games providing a steady ground upon which Brazil can continue to build its tourism economy.

The World Cup offers a rare chance to see how travel and technology evolve at four-year increments. There weren't a million checkins in South Africa, and we will likely see many more in Russia in 2018.

Emirates shows its size and might in every way. If Emirates ever get the naming right to the tournament -- which this being FIFA, entirely possible -- would surely cause a lot of controversy.

Delta found that business travel to Latin America took a vacation in June in deference to more important matters, the World Cup.

The 3.7 million tourists headed to Brazil for the World Cup is far less than those that visit during Carnival season, making most fears about Brazil's lack of preparation overblown.

TripAdvisor's City Guide apps can't correct lousy calls by the referees during the World Cup, but the apps can do a lot of other valuable stuff. It was a smart move by TripAdvisor to make guides to the World Cup host cities available in the apps in time for such a major global attraction.

Commentary on local discontent has nearly overpowered talk about the games and what they signify. Like any major event, protests will occur with insignificant impacts on tourists and the games.

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Taking advantage of holidays and major sporting events is a great play for content. Plan accordingly.

TripAdvisor is pushing hard to expand in Latin America, and the ambitious deal with Telefonica is part of that drive. So is launching ts city guides apps into Spanish and Portuguese.