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Airlines
The widebody jets make sense, but Southwest has been able to make lots of cents from flying one plane exclusively across its entire fleet.
Marisa Garcia, Skift | 9 years ago
Media and PR
At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.
Joyce Manalo, Skift | 9 years ago
The differentiation between low-cost carriers and their network rivals in North America is becoming murkier as business class services and international service are going mainstream.
Dennis Schaal, Skift | 9 years ago
Providing tablets for passengers who didn't bring a computing device is a nice add-on service, and WestJet will make a few bucks (Canadian) out of the program.
Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.
Samantha Shankman, Skift | 9 years ago
Branded fares, such as WestJet's new Plus option, have really caught on among airlines globally, giving leisure and business travelers more choice in the services they want to pay for.
Dennis Schaal , Skift | 10 years ago
Westjet is one of the carriers leading the way with bundles of services, which will surely show up for flyers of its new regional unit Encore to the tune of an expected C$80 million bump in revenue for 2013.
Frederic Tomesco, Bloomberg | 10 years ago
WestJet is trying to become a lower-cost version of Air Canada by introducing tiered fares that will boost profits in preparation for increased competition from Air Canada's new budget airline.
Susan Taylor, Reuters | 10 years ago
The writing is on the wall: users will choose their own portable entertainment systems over the limited choices in-flight systems offer, given open access to the internet in the air.
Susan Taylor, Reuters | 11 years ago
