Articles tagged “westjet”

Airlines

Air Canada Struggles With How to Fill Planes in Winter

Air Canada has built a successful business flying customers between North America and Europe during the summer. But much of that business dries up the rest of the year. Now, Air Canada wants to find a way to produce more revenue in winter. Can it succeed?

Brian Sumers, Skift | 5 years ago

Airlines

Former Investor Darling WestJet Struggles as Canadian Airline Seeks to Reinvent Itself

Investors sometimes ask why Southwest Airlines has avoided straying too far from its roots. They wonder if it should assign seats, or add a business class cabin, or sell meals on board. But Southwest almost always prefers simplicity. Given how much WestJet — once a Southwest clone — has struggled as it has evolved, we now understand why Southwest is so conservative.

Brian Sumers, Skift | 6 years ago

Airlines

The 5 Airline Websites Best Designed for Up Selling Flyers

Ideaworks believes that web design which makes it easier for consumers to know about and purchase a la carte ancillary products is essential to encouraging these sales. Call it hate-selling with a human face.

Marisa Garcia, Skift | 8 years ago

Media and PR

Best Travel Ads this Week: Father’s Day Pride

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

Joyce Manalo, Skift | 9 years ago

Airlines

Canada’s WestJet to Buy Larger Planes for New Hawaii Routes

The widebody jets make sense, but Southwest has been able to make lots of cents from flying one plane exclusively across its entire fleet.

Marisa Garcia, Skift | 10 years ago

Media and PR

Top 10 Most Popular Travel Brands on YouTube in June

At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.

Joyce Manalo, Skift | 10 years ago

Airlines

JetBlue and WestJet Begin Their Own New Chapters on the Same Day

The differentiation between low-cost carriers and their network rivals in North America is becoming murkier as business class services and international service are going mainstream.

Dennis Schaal, Skift | 10 years ago

Airlines

WestJet Will Rent Tablets For Wi-Fi To Passengers Who Don’t Have Them

Providing tablets for passengers who didn't bring a computing device is a nice add-on service, and WestJet will make a few bucks (Canadian) out of the program.

Dennis Schaal, Skift | 10 years ago

Media and PR

Airlines Top the List of the 13 Most Watched Video Travel Ads of 2013

Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.

Samantha Shankman, Skift | 10 years ago

Airlines

Best Travel Ads This Week: WestJet Viral Video and More Holiday Cheer

Samantha Shankman, Skift | 10 years ago