Ideaworks believes that web design which makes it easier for consumers to know about and purchase a la carte ancillary products is essential to encouraging these sales. Call it hate-selling with a human face.
Canada's home-grown economic challenges mean its airlines won't be raking in the profits its U.S. peers are enjoying.
June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.
A smart Air Canada would offer the bags for a bit cheaper than WestJet, but we'll see how smart they are.
The widebody jets make sense, but Southwest has been able to make lots of cents from flying one plane exclusively across its entire fleet.
At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.
WestJet succeeded last quarter at growing passenger volume and revenue at a rate that outpaced rising fuel and operational costs; something that all airlines today are striking to do.
Providing tablets for passengers who didn't bring a computing device is a nice add-on service, and WestJet will make a few bucks (Canadian) out of the program.
Founded as an airline catering to leisure travelers, WestJet is injecting additional competition to transborder services between Canada and the U.S., and with expanded schedules will attract more business travelers.
Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.