Business travel is nearly back – but with an asterisk. Road warriors aren't taking as many trips, longer stays are becoming the norm, and traveler health is a primary focus. So, for those hotels willing to pivot, there’s an opening to snag these lucrative guests.
Today's podcast looks at Southwest's reactions to activist funds, the proof in the pudding for hotel wellness, and California's new cruise fee mandates.
Less talk, more data. Here's how hotels with wellness offerings are doing, according to RLA Global, HotStats, and Truist Securities. Plus, the latest wellness concept: Ballers.
Hyatt has been stepping up its focus on guest wellness. Expect the offer of loyalty points in exchange for guests completing workouts to catch on in the sector.
Gen Z has made boasting about good sleep its most recent flex. And the travel sector has followed suit, using science to cater to vacationers of all ages looking to get some precious shut-eye.
Employee wellness had often been an afterthought prior to the pandemic, but more companies are devoting resources to prevent staff from burnout during their work trips.
In episode nine of the Skift Ideas Podcast, we are joined by Christopher Norton, CEO of Equinox Hotels, to examine how the evolving expectations of the modern traveler are redefining the way brands are delivering luxury hospitality experiences.