Articles tagged “wearables”

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.

If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.

There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.

Meliá has followed the path of Disney and Carnival to introduce wearable tech. But it has taken the concept further, enabling nearby merchants like Starbucks to also accept payments made by guests via its new smart wristbands.

The first iteration of this technology could be glitchy, but the ability to translate your speech into 40 languages could turn out to be something of a true killer app for the travel industry.

Wearable technology offers plenty of upsides for travel brands. But it also involves lots of complex, behind-the-scenes moving pieces to make it run smoothly. Assuming they can pull off the logistics, Carnival's Ocean Medallion program seems like a good move both for passengers and the company's bottom line.

You have to be willing to fail to succeed.

The biggest trendline in travel is personalization, but that can only truly evolve if people decide that they want to share more and more personal information.

If the Apple Watch can help clear more planes for take-off, sooner, we can get behind that.