Online Travel
Airbnb’s Guest-Host ‘Flywheel’ Advantage Is More Myth Than Reality
Airbnb will spend tens of millions of dollars, if not more, on its global advertising and referral campaigns to recruit more hosts, and that's probably a smart move. On the face of it, though, this proves that the company's host sign-up efforts are hardly organic, as one analyst alleged.
Dennis Schaal, Skift | 3 years ago
