Articles tagged “voice search”

It was only a matter of time before the big brands started rolling this smart-room technology. But what will be even more interesting is seeing which brand's approach works better in a hospitality setting, and is more appealing not only to guests but to hotel owners, too.

Kayak is the first online travel player to let shoppers book hotels via Amazon's smart speakers. While the concept has promise, its price comparison process still has to improve before it becomes useful to the average traveler.

Like Marriott and other hotel companies, Best Western is figuring out if there's a home for Amazon's Alexa in the hotel guest room.

Despite the hype, neither the Amazon Echo nor the Google Home is delivering the goods yet for voice-command travel research. Google's effort has the most promise, though.

CES 2017 this month in Las Vegas marked the emergence of Artificial Intelligence-integrated connectivity and voice responsiveness into the mainstream, especially in terms of smart cars and smart homes. We will soon all be basically living and driving inside our mobile phones.

When it comes to new tech platforms and technologies such as voice-activated search with Amazon Alexa, the advantage, in the short term, goes to the big travel tech and marketing companies, including online travel agencies and metasearch companies, because they have the engineering staff and other resources to address these disruptions.

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.