Articles tagged “visitbritain”

VisitBritain's new leadership will make way for more innovative and effective marketing strategies, which could help the country continue its tourism growth amid intense competition.

Most professional travel roles boil down to marketing and trying to get travelers to pick your destination, hotel, or airline over all other choices. You ace that and your skills applicable in almost any sector.

Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.

The initiative is a weak attempt to make up for lost time. Fortunately for the UK, the number of outbound Chinese travelers will continue to grow and travel to destinations where visa regulations are the easiest to get through.

Travel brands worldwide should be looking to the UK for role models as both VisitBritain and British Airways have showed a knack for understanding what style of ads appeal to modern-day travelers.

We have doubts this incredible conversion statistic is true, but it does underscore the significance a Facebook page plays in relation to other trip motivators.

How do you push people to other parts of the country beyond the big gateway cities, and spread the economic benefit of travel more evenly? The London Plus tips are good ones, universally applicable.

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.

UK tourism economy needs some U.S. love, and nothing like a bit of a royalty bump now and again to help it.

What appeals to one traveler might not turn on another. What’s your favorite video from this week’s roundup?