Articles tagged “visit philly”

Tourism

Philly Tourism Board Builds on Its Success Attracting Black Tourists

Even in 2018, many travel companies still hesitate to engage people of color through marketing. Those companies, which are leaving money on the table, could take a cue from Visit Philadelphia's long-running video series featuring a member of The Roots.

Philly Tourism Board Builds on Its Success Attracting Black Tourists

Media and PR

Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Visit Philadelphia’s new videos target black travelers making at least $75,000 and aim to reclaim some lost market share. But the campaign sends a more nuanced message to a wider audience.

Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Tourism

Visit Philly on Managing Everyday Content to Breaking Stories on Social Media

Sometimes a small tight-knit team is all you need to get a lot done and control messaging to quickly formulate an on-brand respond on social media.

Visit Philly on Managing Everyday Content to Breaking Stories on Social Media

Media and PR

Best Travel Ads This Week: Destinations Celebrate Local Culture

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

Best Travel Ads This Week: Destinations Celebrate Local Culture

Media and PR

Why Visit Philly Asked Its Social Media Community to Fill in the Gaps

Travel brands need to be more proactive in asking for their fans' opinions because Facebook and Twitter analytics don't tell the whole story.

Why Visit Philly Asked Its Social Media Community to Fill in the Gaps

Tourism

Visit Philly’s Plans for Capitalizing on the Democratic National Convention

Philadelphia will make the most of its selection by turning attendees' visits into potential for future events, widespread media coverage, and increased affinity among national decision-makers.

Visit Philly’s Plans for Capitalizing on the Democratic National Convention

Media and PR

Top 10 Travel Destinations on Social Media for December 2014

Retelling the holiday story every year in a different way is challenging, but worthwhile.

Top 10 Travel Destinations on Social Media for December 2014

Media and PR

Top 10 Travel Destinations on Social Media for November 2014

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

Top 10 Travel Destinations on Social Media for November 2014

Media and PR

Top 10 Travel Destinations on Social Media for October 2014

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

Top 10 Travel Destinations on Social Media for October 2014