Articles tagged “visit philly”

Philly Tourism Board Builds on Its Success Attracting Black Tourists

Philly Tourism Board Builds on Its Success Attracting Black Tourists

Sarah Enelow-Snyder, Skift

Even in 2018, many travel companies still hesitate to engage people of color through marketing. Those companies, which are leaving money on the table, could take a cue from Visit Philadelphia's long-running video series featuring a member of The Roots.

5 months ago

Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Sarah Enelow, Skift

Visit Philadelphia’s new videos target black travelers making at least $75,000 and aim to reclaim some lost market share. But the campaign sends a more nuanced message to a wider audience.

2 years ago

Visit Philly on Managing Everyday Content to Breaking Stories on Social Media

Visit Philly on Managing Everyday Content to Breaking Stories on Social Media

Joyce Manalo, Skift

Sometimes a small tight-knit team is all you need to get a lot done and control messaging to quickly formulate an on-brand respond on social media.

4 years ago

Best Travel Ads This Week: Destinations Celebrate Local Culture

Best Travel Ads This Week: Destinations Celebrate Local Culture

Joyce Manalo, Skift

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

4 years ago

Why Visit Philly Asked Its Social Media Community to Fill in the Gaps

Why Visit Philly Asked Its Social Media Community to Fill in the Gaps

Joyce Manalo, Skift

Travel brands need to be more proactive in asking for their fans' opinions because Facebook and Twitter analytics don't tell the whole story.

4 years ago

Visit Philly’s Plans for Capitalizing on the Democratic National Convention

Visit Philly’s Plans for Capitalizing on the Democratic National Convention

Samantha Shankman, Skift

Philadelphia will make the most of its selection by turning attendees' visits into potential for future events, widespread media coverage, and increased affinity among national decision-makers.

4 years ago

Top 10 Travel Destinations on Social Media for December 2014

Top 10 Travel Destinations on Social Media for December 2014

Joyce Manalo, Skift

Retelling the holiday story every year in a different way is challenging, but worthwhile.

4 years ago

Top 10 Travel Destinations on Social Media for November 2014

Top 10 Travel Destinations on Social Media for November 2014

Joyce Manalo, Skift

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

4 years ago

Top 10 Travel Destinations on Social Media for October 2014

Top 10 Travel Destinations on Social Media for October 2014

Joyce Manalo, Skift

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

4 years ago