Articles tagged “virtual reality”

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

What a year it has been for Facebook and the travel industry and it's not over yet. For a company with the unparalleled size and reach of Facebook to say that travel is the industry it's putting some of its most significant investment towards in the next year should tell you something about the state of the industry. We can't wait to see what's in store for 2017.

Many travel brands across various sectors of the industry have experimented with producing virtual reality content. The format is likely to remain a niche attraction until more consumers buy, and actually use, virtual reality headsets.

Originally, the idea for this story was to find the top 25 travel virtual reality experiences, but there aren't many quality pieces of content right now. It looks like travel companies are making all the same mistakes they made with blogs and online video again, just in the virtual reality space this time. More experienced content creators, however, are finding ways to push the medium forward.

2016 is shaping up to be the year that everyone revolts against boring meetings, and many event owners, meeting planners, and hospitality executives are paying attention.

Savvy travel marketers understand that using virtual reality isn't enough. This technology demands new, compelling content that suits the medium.

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

Although consumer access to virtual reality equipment is still fairly limited, these hospitality brands are leveraging the technology in novel ways, all in the hopes of telling new stories to their guests.

Companies creating virtual reality videos and other immersive video formats say they're driving exponentially higher engagement levels between travel brands and consumers.

Join us at the intersection of travel and groundbreaking new technology at the first ever Skift Global Forum Virtual XChange Cocktail Party, where a curated selection of travel brands will exhibit their VR videos in the heart of Alice Tully Hall.