Just like 30 years ago, Virgin Atlantic has taken established products and improved on them to create something unique. And, just like 30 years ago, we expect other airlines will rush to match Virgin Atlantic's new, enlightened standard.
If Virgin Atlantic takes delivery of the 21 Dreamliners it has lined up, they will make up a majority of its fleet. With the airline's growth limited by Heathrow capacity constraints, taking advantage of the economic benefits of the new planes is of paramount importance.
At what point does the point of these safety videos fade into obscurity as everyone searches for a viral hit? At what point does stretching the boundaries for a creative hit mean these videos become parody of themselves? Next up: some airline should do a parody safety video around new genre of safety videos.
Wearables, tablets or both? Which will end up providing more robust and personalized service for passengers? Either way, customer service for passengers, whether at the departure airport, onboard or at the destination, will undoubtedly undergo a revolution in the not-so-distant future.
Uniform design received extra attention this week when Asiana flight attendants were heralded as heroes for evacuating flight 214 in pencil skirts and heels, giving the public a rare view into the degree of detail that goes into airlines' operations.