Articles tagged “virgin america”

Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.

Virgin America has already taken advantage of consolidation among the US majors by focusing on major markets, and that means more share of corporate travelers, but it will have tough going against bigger pockets.

Reid has the freedom to be provocative and the experience to be right about what he says.

Virgin America's guerrilla marketing techniques aim to generate social buzz among the carriers' target millennial set without spending thousands of dollars for traditional print or TV ads.

Get deeper into understanding customer tendencies to create meaningful content and influence engagement.

Get your audience excited to book through cheap fares, brand celebrities, and good conversation.

User generated content is popping up as highly engaged posts and attracting new followers along the way.

Virgin America needs to attract more business travelers if it is to fill those first class and Main Cabin Select seats to maintain a passenger revenue advantage over low cost carriers.

If Fred Reid, the founding CEO of Virgin America, is to be believed, then a radically new passenger experience would have more to do with employee attitudes and technology than seat pitch and armrests. Such a cultural revolution at legacy airlines is one big nut to crack.