Articles tagged “videos”

SkiftX

Why Tourism Boards Need To Pay More Attention To Vimeo Videos

So far tourism boards worldwide haven't embraced the creative video community on Vimeo, and have mostly focused on YouTube as a way to distribute videos. The former can help them create the right kind of videos beyond the usual 30-second TV spots and the generic and mostly boring destination/activity videos.
Hotels

What Brands Can Learn About YouTube From Europe's Largest Hotel Group

Brands are now responsible for creating original content across a number of platforms. It offers an opportunity to surprise and engage customers, but too many brands let the opportunity slip by making their message too complicated, too long, and too dry. Ibis gets it right.