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Articles tagged “viator”

Online Travel

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Large travel corporations can't seem to get enough of the tours and activities space. It's one to watch as the year unfolds. Deals can be a great way to get a foot in the door, but don't forget to make sure there is a strategic fit — and, of course, that the price is right.

Seth Borko, Skift Research | 6 years ago

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Online Travel

TripAdvisor Attractions Unit Will Rebrand as Experiences

And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?

Dennis Schaal, Skift | 6 years ago

TripAdvisor Attractions Unit Will Rebrand as Experiences

Online Travel

Tours and Activities Race for Dominance in 6 Charts

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

Seth Borko and Rebecca Stone, Skift Research | 6 years ago

Tours and Activities Race for Dominance in 6 Charts

Online Travel

New Skift Research Report: The State of Tours and Activities 2018

The digital revolution has finally come for tours and activities. Our latest research report dives into challenges for this fragmented sector as it shifts increasingly online and to mobile, but highlights the potential market opportunity for a very diverse, experiential space.

Rebecca Stone, Skift Research | 6 years ago

New Skift Research Report: The State of Tours and Activities 2018

Online Travel

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

The attractions booking sector is TripAdvisor's to lose, especially given its recent success. But unless it pushes faster on mobile innovation, rivals like GetYourGuide and Klook might overtake the company.

Sean O'Neill, Skift | 6 years ago

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

Business Travel

TripAdvisor Tours and Activities Brand Viator Debuts a Booking Tool for Travel Agents

Who needs middlemen distributors? TripAdvisor-backed Viator is hoping that travel agencies come directly to its new platform to find tours and activities to sell to consumers.

Sean O'Neill, Skift | 7 years ago

TripAdvisor Tours and Activities Brand Viator Debuts a Booking Tool for Travel Agents

Business Travel

Viator Is the Top Digital Player in Tours and Activities

In an increasingly competitive segment of travel, Viator retains its positioning as the most popular platform and a significant revenue generator for Tripadvisor.

Dave Montali, Skift | 7 years ago

Viator Is the Top Digital Player in Tours and Activities

Business Travel

Tours and Activities Providers Still Have Doubts About the Internet

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.

Dave Montali, Skift | 7 years ago

Tours and Activities Providers Still Have Doubts About the Internet

Online Travel

Exclusive: Viator Officials Depart as TripAdvisor Installs Vacation Rental Execs as Replacements

TripAdvisor CEO Stephen Kaufer has decided to make dramatic changes in the leadership of the company's attractions business, and that's not unusual for an acquiring company. Still, the move to import executives from the company's vacation rentals business to run a leading tours and activities business isn't exactly being welcomed with open arms by the rank and file.

Dennis Schaal, Skift | 7 years ago

Exclusive: Viator Officials Depart as TripAdvisor Installs Vacation Rental Execs as Replacements

Business Travel

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options

TripAdvisor believes tours and activities will be its next billion-dollar revenue business and it is upgrading its platform to enable consumers to book tours on the TripAdvisor desktop and apps. It's all about revenue and making TripAdvisor a stickier site to book everything on the planet. Flights anyone?

Dennis Schaal, Skift | 8 years ago

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options