Articles tagged “viator”

Private equity flooded the travel industry during the pandemic, but many startups looked to the government’s Innovate UK arm, which continues to put millions of pounds on the table.

In addition to its new partnership with TUI, Trivago is betting on travel inspiration to spur nearby weekend getaways. From Tripadvisor to Google Flights and mostly forgotten travel startups, the prospect of both nurturing bucket list dreams and converting lookers into bookers has never worked out very well.

Booking.com, with its vast audience, is becoming a significant player in attractions, tours and activities. However, it will have to share the revenue with its growing roster of distribution partners, which now include Tripadvisor and TUI.

Tripadvisor CEO Steve Kaufer may be underestimating the threat competitors pose to its tours and activities business, a segment the company may see as its largest opportunity. But it's true that Airbnb is only going after a small slice of that market for now, and Amazon's intentions are unclear.

Tripadvisor’s tours & activity subsidiary, Viator, is currently a market leader in its sector but the size of that lead over rivals is shrinking.

Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

While many travel companies are struggling to survive, Google has the resources to keep innovating and rolling out new products despite the travel advertising downturn. As with flights and hotels, Google's new tours and activities advertising business will have a far-reaching impact — unless regulators step in.

You've heard other online travel companies talk about the "connected trip." But Tripadvisor focuses instead on the "considered trip" as its north star. CEO Steve Kaufer said engaged travelers, who use his brand to plan all parts of a trip, are his top target.

With competitors like GetYourGuide, Klook, Airbnb and Booking.com strengthening their asrsenals, market leader Viator will enforce new quality standards that would make it more user-friendly and efficient. If these and other moves don't work, then look out for a new No. 1.

Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor's heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, to keep the insurgents at bay.