Articles tagged “viator”

Expedia Group stepped out of the pack and ceased offering travel to and from Russia because of Putin's invasion of Ukraine. The company doesn't have a ton of Russia-related business, so even if the move is more symbolic than anything else, it is an important statement.

As part of its "connected trip" and loyalty strategy, Booking Holdings argued it can convince hotels and other partners to offer up substantial discounts and perks, and this would spur incremental bookings. But do hotels really want to be a cog in building the Booking.com brand?

Good morning from Skift. It's Monday, February 21, in New York City. Here's what you need to know about the business of travel today.

Another quarterly earnings call, another round of debates about how Tripadvisor could find more value from its Viator brand. Listen as our in-house experts break down the plusses and minuses of the situation.

Whether it is hotel-like commission levels on the online travel agencies, new product features, or market share gains, Tripadvisor was unabashedly selling the virtues of a Viator IPO — or deal. It's not a winner-take-all market, but rivals have narrowed any competitive gap.

You can look for plenty of wheeling-dealing behind the scenes as Tripadvisor mulls taking Viator public and investigates alternatives with potential buyers or partners.

Tripadvisor could likely have more resources to invest in Viator's growth if it spun out the tours and activities brand into a separate public company. A nice way to better compete against Softbank-funded GetYourGuide and Klook.

All of the online players, from Google and Facebook to Expedia and Tripadvisor, want greater chunks of hotels' advertising budgets. This is Booking.com's latest entry, and it's a bid to play catch-up.

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

GetYourGuide, which has been trying to break into the U.S., scored a major partnership by securing a deal with Expedia.