Articles tagged “viator”

The attractions booking sector is TripAdvisor's to lose, especially given its recent success. But unless it pushes faster on mobile innovation, rivals like GetYourGuide and Klook might overtake the company.

Who needs middlemen distributors? TripAdvisor-backed Viator is hoping that travel agencies come directly to its new platform to find tours and activities to sell to consumers.

In an increasingly competitive segment of travel, Viator retains its positioning as the most popular platform and a significant revenue generator for Tripadvisor.

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.

TripAdvisor CEO Stephen Kaufer has decided to make dramatic changes in the leadership of the company's attractions business, and that's not unusual for an acquiring company. Still, the move to import executives from the company's vacation rentals business to run a leading tours and activities business isn't exactly being welcomed with open arms by the rank and file.

TripAdvisor believes tours and activities will be its next billion-dollar revenue business and it is upgrading its platform to enable consumers to book tours on the TripAdvisor desktop and apps. It's all about revenue and making TripAdvisor a stickier site to book everything on the planet. Flights anyone?

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

With Expedia acquiring Travelocity, Orbitz Worldwide, Wotif and HomeAway since 2014, it isn't hard to imagine Expedia adding GetYourGuide to its portfolio -- although with this latest funding round the price tag just went up.

The on-demand economy is on the rise, but what does on-demand mean, exactly? In this report, a look at the nature of a technology-driven sea change in consumer behavior and the business models emerging to meet it in the travel industry.

Expedia is finally poised -- and its technology investments confirm it -- to give TripAdvisor's Viator a run for its money in tours and activities. It's an uphill climb but with mobile coming into its own, the decision is a no-brainer.