Articles tagged “ux”

Online Travel

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test in California.

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Airlines

Grading Airports and Airlines on Passenger Personalization Progress

The projected rate of improvement for many of these categories makes us question just how achievable these goals are, but we welcome airlines and airports trying.

Grading Airports and Airlines on Passenger Personalization Progress

Airlines

Lufthansa Takes the Wrappers Off Its New Premium Economy Cabin

Lufthansa's large-scale rollout of Premium Economy at a price point that's not prohibitively expensive bodes well for flyers who can afford more than coach but not quite business class.

Lufthansa Takes the Wrappers Off Its New Premium Economy Cabin

Online Travel

Hipmunk Tries to Improve Hotel Bookings with Trip Types

Hipmunk needs to make a big push to become a household name. Easier said than done. The redesign of its hotel pages is an attempt to speed and simplify the user experience, but somehow it seems more complicated than before.

Hipmunk Tries to Improve Hotel Bookings with Trip Types

Airlines

Airports look to holograms, not humans, to help visitors

Staff at airports have a reputation for being unhelpful, but holograms that don't interact with you only make matters worse. How about airports invest in people and management who understand customer service rather than gimmicky technology?

Airports look to holograms, not humans, to help visitors