The projected rate of improvement for many of these categories makes us question just how achievable these goals are, but we welcome airlines and airports trying.
As first class shrinks, airlines' battle for more profitable customers has shifted to business class.
Lufthansa's large-scale rollout of Premium Economy at a price point that's not prohibitively expensive bodes well for flyers who can afford more than coach but not quite business class.
Hipmunk needs to make a big push to become a household name. Easier said than done. The redesign of its hotel pages is an attempt to speed and simplify the user experience, but somehow it seems more complicated than before.
Staff at airports have a reputation for being unhelpful, but holograms that don't interact with you only make matters worse. How about airports invest in people and management who understand customer service rather than gimmicky technology?