Grading Airports and Airlines on Passenger Personalization Progress
Photo Credit: A rendering of Beacon technology at an airport. SITA
Skift Take
The projected rate of improvement for many of these categories makes us question just how achievable these goals are, but we welcome airlines and airports trying.
Airlines and airports around the world have committed to improve and personalize the travel experience by 2017.
Through the efficient application of technology, aviation technology company SITA reports that we'll be able to spend less time checking in, have more time at the lounge or airport shops, get live updates on the status of our flights, and use apps to make quick changes or new bookings during what may be fewer occasions of travel disruptions.
But where does the industry stand today and just how much improvement can we expect?
The Future of Personal 2015 report, published today by SITA, gives us specific percentages for the progress of key passenger experience enhancement projects today and the percentage of implementation expected by 2017.
The numbers on SITA's Airline Survey, from which these figures are drawn, come from the Top 200 airlines, including IATA and non-IATA members, with airline responders representing 52% of global passengers boarded. The Airport S
