Articles tagged “user experience”

Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test in California.

Amsterdam Airport Schiphol has launched a new app for Apple Watch users that will provide them access to the latest information about their flight from their wrists.

Tourism Cares, a non-profit dedicated to advancing sustainable tourism has unveiled its new Meaningful Travel Map.

Bournemouth Airport, located in the United Kingdom, has launched a 'pioneering' 360-degree video experience aimed at assisting passengers with additional needs when preparing to visit the airport.

When it comes to running mainstream tours to popular attractions, booking sites can't hope to compete with the online user experience that Google provides. Off-the-beaten track activities, though, may be more fruitful.

The online travel market in Southeast Asia is a promising market, a rapidly growing region with a digitally engaged and highly aspirational middle class that is currently underserved. The industry dynamics are ever-evolving with OTAs endeavoring to do things differently in order to maintain and grow their slice of the market.

The Southeast Asian online travel market is a crowded space. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing prices and an easy-to-use interface with plenty of local offerings to distinguish themselves.

Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very fickle things.

The company has developed in a fractured and decentralized way. Going back in time to change the underlying foundation will not be easy, especially if Cvent keeps acquiring new businesses.

Google is making it easier for travel shoppers to find and use its flight or hotel search through some design changes rolling out in the coming weeks. Watch out, Kayak and Skyscanner. Airlines and hotels will have to pay attention, too.