Articles tagged “user experience”

Google is making it easier for travel shoppers to find and use its flight or hotel search through some design changes rolling out in the coming weeks. Watch out, Kayak and Skyscanner. Airlines and hotels will have to pay attention, too.

The travel industry urgently needs operational software that normal people find intuitive, flexible, and powerful. Otherwise it will lose efficient early-career workers to other sectors that have superior tools.

The cruise line tech race is heating up, and that means travelers should prepare for some changes. While ideas such as virtual reality dining are fun, more fundamental innovations including facial recognition, easier activity reservations, and drink delivery should have a greater impact on the cruise experience.

Operators of online travel websites, if they know what they are doing, never finish testing and learning, and always consider their products works in progress. TripAdvisor officials are obviously in no hurry to settle Instant Booking into a consistent user interface that won't confuse the hell out of consumers because they want to perfect it first. Public company or not, they are in no rush despite investor impatience.

Some travel brands have mastered the art of using FOMO to get us to buy right now. But there's value for some travelers in missing out, at least on the anxiety.

Years ago, the leisure travel industry embraced web and mobile technologies—offering everything from great user experience, to ratings and reviews, to discounts on optional services. Corporate travel evolved at a slightly slower pace, and business travelers were left with what appeared to be significantly fewer choices. Now, that gradual development is picking up speed in the face of intensifying consumer expectations.

Join Skift and Sabre for a Livestream One-Hour Panel Discussion on Airlines and the future of customer-centric digital experience.

The joy of a journey partially comes through the anticipation of what will happen and travel brands have a real opportunity to connect deeper with customers by tapping into this.

Coming up with fresh ideas in aviation takes guts. Sometimes your guts are cut out, and handed back to you on a nicely compartmentalized in-flight meal tray. But there's no stopping some people.