Articles tagged “ugc”

Like Facebook's concerns that mobile would dilute advertising revenue, TripAdvisor fretted that hotel and restaurant reviewers on mobile would get cryptic in their reviews. But, if TripAdvisor is to be believed, mobile reviewers can be just as verbose as people behind desktops.

Satisfaction surveys are more important that ever to hotels that prefer guests to gripe in the privacy of a survey than online, but airing bad service on social media has a way of pushing hotels to make a change.

This is a new, photo-led way for Google to push its own hotel business as a first option for Google users, ahead of competitors. These collections of hotel images are geared toward capturing the interest of users who are at the earliest stages of searching for a hotel.

As a first-mover, HotelTonight is in an enviable position. The company faces competition from imitators, including big brands, but there absolutely will be more than one winner in the same-day booking sector. There is a whole big world out there.

Hotels with decent reputations are anxious to get the benefits of more TripAdvisor reviews, an impulse that could help TripAdvisor keep Google and other hotel review sites in the rearview mirror.

TripAdvisor's key competitor is Google, and it's somewhat surprising that Kaufer cites former parent Expedia as a threat. Notice how Samsung edges its way into the conversation, as well.

Verified reviews from hotel guests are great, but they are mathematically challenged. TripAdvisor just notched 100 million reviews and opinions.

With millions of hotel reviews written by travelers, TripAdvisor has a wealth of information about choosing a place to stay, but you have to know what to look for in the reviews and what to discard.

With their verified reviews, Cruiseline.com and HotelMe have laid down a challenge for TripAdvisor. There is little reason for TripAdvisor to maintain an either-or stance in its preference for reviews that aren't verified, and perhaps TripAdvisor will entertain some changes.

Reading between the lines, Kaufer is saying that TripAdvisor will continue to be a great source of leads for travel advertisers despite Priceline's pending acquisition of Kayak, and that TripAdvisor's scale makes competitors interesting, but a relative non-issue.