Articles tagged “ugc”

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TripAdvisor CEO’s Answer to Critic: We’ve Done More Than ‘Experts’ Ever Could

TripAdvisor CEO’s Answer to Critic: We’ve Done More Than ‘Experts’ Ever Could

Dennis Schaal, Skift

TripAdvisor has taken a few lumps in the UK and the bashing by a prominent UK critic in The Guardian undoubtedly was a factor in Kaufer's decision to pen a rare, formal response to a pundit.

3 years ago

TrustYou Acquires Hotel-Messaging Platform CheckMate

TrustYou Acquires Hotel-Messaging Platform CheckMate

Dennis Schaal, Skift

We don't know the terms of the transaction. Still, messaging, mobile and review analytics all make for a nice concoction and the two companies will likely be better for the mixture.

3 years ago

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Hotels That Respond to TripAdvisor Reviews Will See Revenues Rise, Up to a Point

Deanna Ting, Skift

Translation: Show them you care, but don't go overboard.

4 years ago

Sponsored
Why Destinations Need to Rethink Their Visual Strategy

Why Destinations Need to Rethink Their Visual Strategy

CrowdRiff + Skift

As consumers increasingly opt for image-driven content over other digital formats, destinations need to take greater control of how they market their visual identity. Download CrowdRiff's free report to learn the five questions marketers must ask to own their visual strategy.

4 years ago

Neighbors Now Have a Way to Complain About Bad Airbnb Hosts

Neighbors Now Have a Way to Complain About Bad Airbnb Hosts

Yuji Nakamura, Eric Newcomer and Pavel Alpeyev, Bloomberg

Airbnb's lack of consideration for neighbors next to hosts has always been a black eye. This is a small step, but because of Airbnb's lack of transparency on matters like this we may never know if it has any real effect beyond press mentions.

4 years ago

Skift Podcast: The Past and Future of Local Discovery

Skift Podcast: The Past and Future of Local Discovery

Jason Clampet, Skift

No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.

4 years ago

Yelp Is Betting on Mobile-First Strategy to Reverse Slide

Yelp Is Betting on Mobile-First Strategy to Reverse Slide

Andrew Sheivachman, Skift

Yelp's frustrating attempt to push users from the mobile web to its smartphone app has apparently paid off.

4 years ago

Foursquare CEO and Founder Steps Down as App Tries to Grow

Foursquare CEO and Founder Steps Down as App Tries to Grow

Jing Cao and Sarah Frier, Bloomberg

Crowley has had the focus and dedication to the product that has allowed it to survive much longer than most other hyped products could dream of, but new blood and a new perspective should help it refocus on what Foursquare has become.

4 years ago

Yelp’s Struggles and the Evolution of Online User Reviews

Yelp’s Struggles and the Evolution of Online User Reviews

Spencer Soper and Jing Cao, Bloomberg

The next great user review product will need to balance the ease of reviewing with the reliability of the review. That's not a balance that any of the major players are willing to embrace yet.

4 years ago

A Fictional Look Inside the Soul of Online Hotel Reviewers

A Fictional Look Inside the Soul of Online Hotel Reviewers

Kim Curtis, Associated Press

Finally, a book explores the personal dissatisfaction we all suspect drives picky online hotel reviewers.

4 years ago

Video: Understanding the Science and Art of Online User Reviews

Video: Understanding the Science and Art of Online User Reviews

Jason Clampet, Skift

Truly a five star and all-thumbs up performance.

4 years ago

How Independent Hotels Tackle Online Reputation Management

How Independent Hotels Tackle Online Reputation Management

James O'Brien, Skift

The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often — generating higher returns — by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.

4 years ago