As airports aim to become more though-out destinations with better design and retail options, they’ve also improved their online UI and engagement making it easier for flyers to communicate and understand what's waiting for them on the ground.
Air New Zealand has mixed smart business decisions with borderline offensive campaigns -- remember Rico, the perverted in-flight puppet? -- to surge into profitability, and it obviously doesn't mind the additional press something like this brings.
While many hotel brands and properties continue to use Facebook and Twitter to announce a new assistant manager or free parking for a weekend, brands like Four Seasons are using social media to connect with and inspire potential customers.
The reps’ misinterpretation of the intended meaning of ‘curious’ has turned the tourism campaign into a full-on debate in England today. Check out #proudtobecurious to see residents' surge of support.
Not every company can get away with its head exec tweeting sexual innuendos, but Branson’s off-the-cuff remarks mixed with some serious business insights help fliers connect with the personable Virgin brand.
Airlines have adjusted to the age of the tweet quite well, responding to the concerns of VIPs like Rubio and plain old voters with similar levels of support. But if American's labor troubles continue, it better make sure its social media team is well compensated.
All Twitter users end up with some fake followers so the numbers don't really matter as long as customer service reps continue to interact with their real followers that actually want help.
Boeing started in 2003 with a jet naming contest and blog, and today serves as a prime example of how and why aerospace companies, other than airlines, should be engaging with passengers and AV geeks.