Articles tagged “twitter”

Customer service via social media has become an essential part of running an airline. It can be used not only to immediately ease travelers' tensions, but it can show other travelers how they can expect to be treated.

Twitter has turned the act of flying into a media event one person at a time. When bad weather hits, airlines need to be prepared to stay ahead of the conversation.

The majority of international airlines are newer to Twitter than their American competitors and still in the process of realizing that the power of the platform centers around communicating, not static sharing.

After looking at how airlines respond to their customers, this data more deeply explores what customers are saying and carriers' social media teams are up against.

Imagine the Twittersphere is actually a middle school cafeteria: American is a Chatty Cathy, JetBlue is the popular prom queen, and Spirit is the grumpy silent kid sulking in the corner.

American's social media team has accomplished something impressive by making the airline look good despite the challenges the airline faces both from within and without.

Hitting the right tone on social media is key for any airline or airline executive -- rather real or better than real.

Travel brands focused on customer service, like airlines and airports, tend to have greater engagement with their Twitter followers than tourism boards, but there’s still a ton of space for innovation for cities looking to personally connect with visitors.

SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.

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