Articles tagged “tv”

Media and PR

Travelocity Turns to Infomercials to Sell Package Vacations

Infomercials are the original form of direct response ads on TV, and Travelocity is bringing the online-conversion focus to TV with this new effort, clearly well suited for selling travel & tour packages. We’re interested to see the results.
Uncategorized

CNN’s New Travel Host Is Anthony Bourdain Lite

The Wonder List is asking the right questions about the future of precious destinations, but Weir needs to find his own style for the show to capture an audience in the same way that Bourdain has grown and captured his.