Articles tagged “tv”

Kudos to TripAdvisor and Expedia for doing the right thing in helping encourage civil discourse. Whatever one thinks about the gun policy debate, picking on a teenager's personal musings about college applications unrelated to the topic at hand is out of bounds.

Google execs are not losing any sleep yet, but they are likely aware that some of their largest travel advertisers are starting to favor commercials on TV instead of sponsored search engine links. The big spenders' new strategies will have a rippling impact across other metasearch companies, as well.

Brand USA's content, including films, have generally won praise and performed well with many international travelers. But the competition on streaming services and TVs is fierce, and much of the organization's challenge will be to tell compelling stories that don't read like a tourism campaign.

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign.

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's even more surprising than TV-happy Trivago's recent announcement that it would start devoting more resources to digital advertising. Don't you love this industry?

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well.

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

2016 has officially overstayed its welcome, so we're just going to run out the clock bingeing these travel shows. Bring on the escapist reality TV and rigorous schadenfreude, just as soon as we make it through airport security.