The best travel ads are the ones that indulge the imagination and call on our romanticism with travel instead of focusing on today's obsession automation and mobile.
As travel brands are getting better at real-time conversational marketing, it's interesting to note which events they invest in. There were larger, more impressive campaigns rolled out for awards shows and the Super Bowl than this relatively small holiday.
Facebook changed the way that airlines connect with current and future customers. Turkish Airlines' success with country-specific pages suggests there's little limit to how personal brands can get with their followers.
Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.