As travel brands are getting better at real-time conversational marketing, it's interesting to note which events they invest in. There were larger, more impressive campaigns rolled out for awards shows and the Super Bowl than this relatively small holiday.
Travel brands are taking advantage of Valentine’s Day this year with social campaigns that give last-minute romancers an opportunity for salvation.
Occasions like holidays and sporting events are giving companies another way to communicate with customers with real-time marketing.
Below are five examples of travel companies that ran special promotions or introduced a new promotion for Valentine’s Day.
It took to Twitter to offer three of its followers two free nights at a Hyatt hotel in Vegas and a free flight for two.
— Hyatt Tweets (@HyattTweets) February 14, 2014
2. Priceline brought attention to its Express Deals booking page for valentines with only a few hours to plan with this travel-related valentine on Twitter:
— Priceline.com (@priceline) February 14, 2014
3. HotelTonight is offering more than just last-minute rooms on its app today. Users can select a Valentine’s Day package which includes a room upgrade plus items like a private chef, a bottle of champagne/wine, on-site dinner reservations, or a couples massage.
Nothing planned for Valentine's Day? uh oh. We've got your back. Check out the app for some especially sweet deals! pic.twitter.com/AJFeIgwzqn
— Hotel Tonight (@HotelTonight) February 14, 2014
4. Turkish Airlines is offering a two-week promotion for couples looking to leave the country. With the purchase of one full-price business class ticket, a second business class ticket can be bought for 50 percent of between February 10 and February 28.
Happy Valentine’s Day! You’re in for a delicious surprise if you’re flying with us today! pic.twitter.com/r83jq91I9X
— Turkish Airlines (@TurkishAirlines) February 14, 2014
5. In honor of Valentine’s Day, KLM surprised passengers onboard with a card and chocolate heart. It posted a video of the flight to YouTube, likely hoping for hit like WestJet’s viral Christmas video.
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Photo credit: KLM surprises passengers with a chocolate treat and Valentine's Day card. KLM / YouTube