In the commercial, Messi and Kobe travel the world to one-up the other’s latest selfie.
The new app Selfshot App lets users take virtual selfies with the same destinations as those featured in the ad.
Users are encouraged to share the images on social media and the photo. The most “Likes” will win a roundtrip ticket from the airline.
The ‘Selfie Shootout’ ad was produced in December 2013 to recreate the viral magic of Turkish Airlines’ first Kobe and Messi ad “Legends on Board.”
Shoutout succeeded in besting the previous ad and has attracted almost 30 million more views. The original ad with Messi and Kobe can be viewed below: