Articles tagged “turkish airlines”

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

Turkish Airlines' hybrid status between a Gulf and a European legacy carrier is paying off. It's the first in Europe to fully recover, and is using that leading position to accelerate growth and grab marketshare.

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

So many Super Bowl ads strive for this level of emotion, to tap into deeply felt, pent-up or even repressed sentiments during a certain moment in history. The Turkish Airlines ad, getting aired during the tumult of a pandemic, will connect with people, and is so on point for the airline.

Thanks to the wellness movement, both airlines and airports are upping their healthy offerings, and not just for elite travelers. Whether or not the meditation apps and relaxation suites they're increasingly offering is actually making a difference, though, is up for debate.

Turkish Airlines has ambitions to become the go-to airline for travelers flying to and from secondary cities across the world. Its model has worked so far, and it will be interesting to see how it can improve its product while managing to expand its network further.

Do business travelers really want one-stop service around the world? Turkish Airlines is continuing its strategy of using Istanbul as a bridge between the East and West, although a lot is riding on improvements to its business class product, whenever they emerge.

Our new SkiftX research initiative takes a deep dive inside the minds of global business travelers and corporate travel managers, offering a snapshot of the disruptive trends and technologies reshaping the corporate travel space.