Articles tagged “trivago”

Expedia is going to ride Trivago until the last bull has left the arena, and it is putting a lot of digital marketing money behind its prize, particularly in Eastern Europe.

Was the Expedia-Travelocity deal just a harbinger of things to come? Expedia thinks so and is looking for additional online travel agency partners who would consider outsourcing the hard stuff to Expedia.

Want to gauge Expedia's priorities? It implemented its hotel partnership with Travelocity in a hurry in December. But when it comes to rolling out HomeAway's vacation rentals, Expedia says it will get around to deciding how to proceed in the second half of 2014.

Expedia's hotel business has momentum, and the acquisition of Trivago and its strategic marketing agreement with Travelocity are fueling the trend.

Malte Siewert of Trivago has a mantra that's a characteristic of many successful companies: Test things out, yes, but make quick decisions and get things done. He's happy about the Expedia acquisition, but Trivago is apparently creating its own destiny.

Metasearch is the hottest thing in travel. Understand why, as well as what's coming next.

By comparing Trivago to TripAdvisor, Expedia is really setting the bar very high. Industry insiders have a lot of respect for Trivago's accomplishments and management, and its performance in 2013 doesn't disappoint.

Expedia Inc. chairman Barry Diller specializes in acquiring companies, spinning them off to make a killing, and sometimes taking them back in. Is there a closer relationship in Expedia's and TripAdvisor's future? You never know.

Simpler homepages have been a trend over the last few years, and lately hotel-search sites have been catching up. Kayak, Google, and Trivago are among the sites that have streamlined their hotel-search widgets into one line in a bid to get less complicated and distracting.

A year from now, it will be interesting to see how much Priceline and Expedia alter their metasearch advertising in Kayak, TripAdvisor and Trivago.