ComScore Study Claims TripAdvisor Is Top-Visited Travel Site Before Booking
Dennis Schaal , Skift
Mirror mirror on the wall, which is the most-influential travel company of all? TripAdvisor still has a strong grip on travelers from a trip-planning standpoint, and that's its most-appealing asset. But the landscape is fragmented and there are lots of sites, including search engines, for travel advertisers to consider when establishing their favorite clients.
1 month ago