Articles tagged “trip.com group”

How Travel Metasearch Lost Its Mojo

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

China’s Great Reopening: Take 2

Remember the grand announcement of the “Chinese are coming” extravaganza in 2023? Turns out it was more of a slow dance than a stampede. Will 2024 finally be the year for the potential great return of the Chinese tourist?
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Trip.com Reports Surge in China Inbound Travel Searches

Trip.com expects the demand for travel to China to rise in the near future, credited to the efforts made by the government and industry to facilitate travel to the country.