Articles tagged “trip.com group”

Digital advertising revenue surely is a key motivation behind the new TripAdvisor China joint venture, but whether the dollars are guaranteed is another question in China's rich and innovative digital media landscape.

Expedia, Booking.com, and Ctrip are boosting the supply of sightseeing and experiences options that can be booked in merely a few clicks. But several factors are complicating any plans they may have to dominate bookings in this sector the way they have in flights and hotels.

The name change to Trip.com Group is not a bad idea for Ctrip as it increasingly comes out of its shell and becomes a global force in online travel. A catchy domain name, though, doesn't guarantee anything.