Articles tagged “trip.com group”

Online Travel

How Travel Metasearch Lost Its Mojo

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.
Tourism

China’s Great Reopening: Take 2

Remember the grand announcement of the “Chinese are coming” extravaganza in 2023? Turns out it was more of a slow dance than a stampede. Will 2024 finally be the year for the potential great return of the Chinese tourist?
Tourism

China Eases Visa Rules for U.S. Tourists

China's opening up, but if the airlines don’t step up their flight game, we might be looking at even crazier airfare hikes with all these eager travelers.