The demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers. Mobility and the ability for brand representatives to react in an anytime-anywhere…
From luxury to boutique brands, changes in how travelers research, book, and experience hotels are impacting key experiences and forcing hoteliers to innovate on a company-wide and brand level basis.
As evidence that technology improves the travel experience mounts, passengers will become more open to sharing their data and interacting with advanced devices that inform and improve their air travel experience.
A more informed planning process and the desire for last-minute mobile tickets are making the once popular European rail pass a travel relic with less and less relevance to today's young travelers.
Technology is not only becoming one of the defining aspects of the hotel experience, it must increasingly blend with hotels' marketing and design strategies to create a uniform brand experience.
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Hotel executives across the world are facing a similar set of challenges, whether it be integrating new technology or expanding in high-growth markets. Pillsbury's insights on both are telling.