Articles tagged “travel agents”

You need to be quite the master of a narrow niche to make an airfare-focused travel agency work, and AirTreks' around-the-world specialization seems just the thing.

Smart travel agents already are keeping their heads down and staying away from all this boosterism, looking at specializations and niches that help them stand out. And reinventing themselves beyond the usual cliches.

If you thought social travel and trip-planning were hard, just consider online cruise booking, where travel agents and the phone are still the predominant tools.

Better late than never? The closer that travel agencies get to becoming the physical manifestation of today's booking and reviews sites, the closer they get to keeping the customers they have left.

Breaking Thomas Cook's own silos is one thing, understanding the collapsing silos of consumer behavior, that may have to come in another reinvention.

A lot of this may be corporate-speak, but interesting enough to watch this attempted transformation of a travel giant, and larger lessons for the travel agent world.

There are a lot of nuances and niches here, but the big writing has been on the wall for a long time time.

American Express, other mega travel agencies and their corporate clients aren't going to be able to put the genie back in the bottle with badges and leader boards. There is a lot of turf-protection going on here.

Hell hath no fury like a travel agent scorned, but get real: Your market is a shrinking one. You can't put online travel and the mobile revolution back into the bottle. This battle was already fought and lost a decade ago.

The photography in this issue alone makes it worth downloading a free PDF copy of the publication. Go on, let them put you in a box. You may be a 'relaxionist' and not even know it.