Articles tagged “translation”

Travel Technology

Google Expands Power Over Local Discovery and Travel Tools

It will be fascinating to see whether consumers embrace booking various elements of travel using Google Assistant. Perhaps more interesting is the way that Google Maps has become an all-purpose superapp in recent years.

Google Expands Power Over Local Discovery and Travel Tools
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Online Travel

How Global Travel Brands Can Get Their Employees on the Same Page

Managing a global travel company comes with its own set of challenges that national and local travel brands don’t usually have to face. Communication among employees is often a chief concern, but providing content available in their local language can help improve employee engagement and drive efficiency.

How Global Travel Brands Can Get Their Employees on the Same Page

Online Travel

Language App Competition Is Growing But the Best Features Aren’t Free

It's easier than ever to pick up some key phrases (or more) before a foreign trip, but travelers should do some research to figure out which option is best for their needs — and how much it will cost.

Language App Competition Is Growing But the Best Features Aren’t Free

Hotels

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Online Travel

Microsoft is Latest Tech Company to Release an Artificial Intelligence Translator App

Microsoft has steep competition going up against Google Translate and despite its heavy investments consumers have yet to demonstrate they care about the company's artificial intelligence ambitions.

Microsoft is Latest Tech Company to Release an Artificial Intelligence Translator App
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Business Travel

Video: Smartling VP of Operations on What Airbnb & Uber Can Teach the Industry

Technology-first companies like Uber and Airbnb are leading the charge in being more inclusive to consumers by expanding their language offerings, but it appears the rest of the travel industry still has a way to go.

Video: Smartling VP of Operations on What Airbnb & Uber Can Teach the Industry
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Online Travel

The Link Between Language and Booking for International Travelers

As more people around the globe embark on international trips, consumers are coming to expect digital experiences in their native language regardless of where they land. Download this free trends report to learn actionable strategies to localize content for the next generation of global travelers!

The Link Between Language and Booking for International Travelers
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Online Travel

New Skift Report: How Travel Brands Are Facing Global Translation Challenges

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

New Skift Report: How Travel Brands Are Facing Global Translation Challenges
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Online Travel

How Translation Technology is Shaping the Future of the Global Traveler Experience

With more people traveling abroad than ever before, travel brands are increasingly expected to provide international customers with a seamless digital experience. The ones taking the tech-first approach are winning the battle for loyalty and direct bookings.

How Translation Technology is Shaping the Future of the Global Traveler Experience

Online Travel

New Real-Time Translation Product for Skype Unveiled by Microsoft CEO

The world is moving closer to a vision of no language barriers -- enabled by technology -- and it will do wonders for increasing seamless travel around the globe.

New Real-Time Translation Product for Skype Unveiled by Microsoft CEO