Articles tagged “translation”

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How Global Travel Brands Can Get Their Employees on the Same Page

How Global Travel Brands Can Get Their Employees on the Same Page

Smartling + Skift

Managing a global travel company comes with its own set of challenges that national and local travel brands don’t usually have to face. Communication among employees is often a chief concern, but providing content available in their local language can help improve employee engagement and drive efficiency.

1 month ago

Language App Competition Is Growing But the Best Features Aren’t Free

Language App Competition Is Growing But the Best Features Aren’t Free

Nikki Ekstein, Bloomberg

It's easier than ever to pick up some key phrases (or more) before a foreign trip, but travelers should do some research to figure out which option is best for their needs — and how much it will cost.

4 months ago

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Sean O'Neill, Skift

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

8 months ago

Microsoft is Latest Tech Company to Release an Artificial Intelligence Translator App

Microsoft is Latest Tech Company to Release an Artificial Intelligence Translator App

Dina Bass, Bloomberg

Microsoft has steep competition going up against Google Translate and despite its heavy investments consumers have yet to demonstrate they care about the company's artificial intelligence ambitions.

11 months ago

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Video: Smartling VP of Operations on What Airbnb & Uber Can Teach the Industry

Video: Smartling VP of Operations on What Airbnb & Uber Can Teach the Industry

SkiftX + Skift

Technology-first companies like Uber and Airbnb are leading the charge in being more inclusive to consumers by expanding their language offerings, but it appears the rest of the travel industry still has a way to go.

1 year ago

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The Link Between Language and Booking for International Travelers

The Link Between Language and Booking for International Travelers

Smartling + Skift

As more people around the globe embark on international trips, consumers are coming to expect digital experiences in their native language regardless of where they land. Download this free trends report to learn actionable strategies to localize content for the next generation of global travelers!

1 year ago

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New Skift Report: How Travel Brands Are Facing Global Translation Challenges

New Skift Report: How Travel Brands Are Facing Global Translation Challenges

Smartling + Skift

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

1 year ago

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How Translation Technology is Shaping the Future of the Global Traveler Experience

How Translation Technology is Shaping the Future of the Global Traveler Experience

Smartling + Skift

With more people traveling abroad than ever before, travel brands are increasingly expected to provide international customers with a seamless digital experience. The ones taking the tech-first approach are winning the battle for loyalty and direct bookings.

2 years ago

New Real-Time Translation Product for Skype Unveiled by Microsoft CEO

New Real-Time Translation Product for Skype Unveiled by Microsoft CEO

Dina Bass and Brian Womack, Bloomberg

The world is moving closer to a vision of no language barriers -- enabled by technology -- and it will do wonders for increasing seamless travel around the globe.

3 years ago

Google’s Word Lens Acquisition Is Good for Glass and Google Translate

Google’s Word Lens Acquisition Is Good for Glass and Google Translate

VentureBeat

Translate is already a strong product, but Google will be able to improve it and build the market-leading mobile translation service with Word Lens in its fold.

4 years ago

Google Acquires Real-Time Translation App World Lens

Google Acquires Real-Time Translation App World Lens

Samantha Shankman, Skift

Translation technology has improved significantly in the past few years and recent developments suggest that the functionality will soon be closely integrated into travelers' most used devices.

4 years ago

Five Travel Startups for Pre-Trip Research and Planning

Five Travel Startups for Pre-Trip Research and Planning

Samantha Shankman, Skift

4 years ago