Articles tagged “tours and activities”

Airbnb is smart to focus on its core accommodations' business, if that is indeed what it is really doing. The company has time to deal with all of the other stuff, from flights to hotels and experiences, once a real-life travel recovery has a pulse.

Sell Disneyland tickets or retain its curated Experiences offerings? Things are already beginning to change, but that's a dilemma for Airbnb as it tries to build a profitable tours and activities business in a rough-and-tumble and highly competitive market.

Klook is winning investor confidence during the pandemic. The online agency is tapping into domestic leisure spending in several Asian markets while aspiring to copy some moves from Chinese superapp Meituan by providing more business-to-business services, too.

Stay deep or go wide? Online travel companies from Expedia to Airbnb and Booking.com are grappling with these issues. Focusing on core products can clearly be a winning formula, but when you are a public company, pressure to generate growth from new areas is a constant conundrum.

The tours and activities space has only recently started to show signs of cohesion and standardization in its technology. Despite past challenges, the sector is a promising one when it comes to travel distribution, if content and bookings are managed in the right way.

When GetYourGuide criticized Google for promoting an uneven competitive playing field, some GetYourGuide partners accused GetYourGuide of similar transgressions in the way it markets its Originals tours. GetYourGuide vowed to make amends, the results of which will only become clear in a few months.

Anything involving groups has been tough in travel, but a few tour companies are making the great wide open spaces even more expansive as they welcome back travelers while taking super-cautious measures.

Tripadvisor CEO Steve Kaufer may be underestimating the threat competitors pose to its tours and activities business, a segment the company may see as its largest opportunity. But it's true that Airbnb is only going after a small slice of that market for now, and Amazon's intentions are unclear.

Ugh.

Tripadvisor’s tours & activity subsidiary, Viator, is currently a market leader in its sector but the size of that lead over rivals is shrinking.