Articles tagged “tours and activities”

The UK-based fintech app Revolut, which claims 30 million users, has added a in-app experiences marketplace, in partnership with Tripadvisor's Viator.

Tripadvisor's generative AI entry is playing to its strengths — tours and activities, and restaurant reservations. Hotels? Maybe they'll get added later.

Travel businesses are focused on offering safer products that boost in-destination economies as an industry survey matches adventure travel demand with traveler motivation.

The idea that a giant tourist attraction like Disney could fall victim to price sensitivity, especially under the current macro economic conditions, is telling. It further underscores that if theme parks are going to charge an arm and a leg, they need to deliver an experience worth the price tag, to remain competitive.

TUI might be well-known for its package tours, but the operator remains intent on maximizing the cross-sell of dynamic pricing and standalone booking components to grow its market share.

Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Changes in spending patterns for ultra-high-net-worth travelers might signal a slowdown in luxury revenge travel. However, despite a cautious approach, there's still a considerable appetite for unique experiences, as a younger set go in search of sailing adventures.

In the battle between Tripadvisor/Viator and GetYourGuide, the winner is — offline experiences, which have more than 90 percent market share. That spells big opportunities for both of these companies.

Harvest festivals come with narrow booking windows that could lead to possible challenges. However, private group tour guides lend themselves well to designing these experiences with a difference.

The fragmentation of the tours and activities sector is an issue for destinations across the globe. But as Saudi Arabia pushes to reinvent its tourism offering, it sees digital booking and distribution as essential to growing its tourism numbers.