Articles tagged “tourism boards”

Online Travel

Expedia CEO Shrugs Off Google's New Data Tools as Competitive Threat

Given Google's global market clout, none of its product introductions and activities should be dismissed. But Expedia's CEO Peter Kern got feisty and made a good point that Expedia has transaction data, which can be more useful for hotels and tourism boards, than mere search data. Unless Google ups its booking game, and then all bets are off.
Hotels

How South African Tourism Can Get Its Mojo Back

South African tourism is on the decline. There are several factors at play, but given the diversity of experiences that can be had in this country of 58 million people, what's needed is a new and sharper narrative.
Tourism

Visit Florida Secures $50 Million Lifeline — For Now

The good news is that the Sunshine State’s official tourism marketing body can continue operations. The not-so-good news is that it’s only a one-year reprieve — and on a slashed budget, at that.
Tourism

Puerto Rico Takes New Digital Steps to Enhance Tourism Efforts

So far as we know, a planned mobile app from Puerto Rico will be the first by any tourism board that offers text-based help for visitors from local concierges while they're in a destination. Other efforts at enhancing the digital marketing of the island's businesses show promise, too.
Tourism

New Convention Centers Are Pivoting Toward Trade Shows Over Consumer Events

Destinations like Miami and Anaheim aren't turning their backs on the leisure travel business that they grew up on. But they also don't want their leisure reputations to overshadow their new convention center capabilities. That means they and other destinations are following new strategies to grow business travel.