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Articles tagged “tourism boards”

Tourism

Los Angeles Tourism CEO Sees International Arrivals as Key to Full Recovery

As the U.S. prepares to reopen fully to the vaxxed, Los Angeles is seeing signs of demand from Canada, the UK and even Australia — proof that one of America's most popular cities is far from dead.

Los Angeles Tourism CEO Sees International Arrivals as Key to Full Recovery

Tourism

Stress Test for Destination Marketing Could Lead to Strategy Changes

A destination resilience assessment survey for U.S. tourism boards is launching this summer — just as visitors return and as tourism leaders continue to examine how they can build back stronger before the next crisis hits.

Stress Test for Destination Marketing Could Lead to Strategy Changes

Online Travel

Expedia CEO Shrugs Off Google’s New Data Tools as Competitive Threat

Given Google's global market clout, none of its product introductions and activities should be dismissed. But Expedia's CEO Peter Kern got feisty and made a good point that Expedia has transaction data, which can be more useful for hotels and tourism boards, than mere search data. Unless Google ups its booking game, and then all bets are off.

Expedia CEO Shrugs Off Google’s New Data Tools as Competitive Threat

Tourism

Google Debuts New Traveler Demand Tools for Hotels and Destinations Starting in Asia

Google's new tourism-oriented tools, two of which are open to non-customers, may be useful to small enterprises, and could help Google win new business.

Google Debuts New Traveler Demand Tools for Hotels and Destinations Starting in Asia

Hotels

How South African Tourism Can Get Its Mojo Back

South African tourism is on the decline. There are several factors at play, but given the diversity of experiences that can be had in this country of 58 million people, what's needed is a new and sharper narrative.

How South African Tourism Can Get Its Mojo Back

Tourism

Visit Florida Secures $50 Million Lifeline — For Now

The good news is that the Sunshine State’s official tourism marketing body can continue operations. The not-so-good news is that it’s only a one-year reprieve — and on a slashed budget, at that.

Visit Florida Secures $50 Million Lifeline — For Now

Tourism

New Orleans Tourism Agency Engages Minority Business Owners Who Demanded Inclusion

When minority business owners spoke up in New Orleans, the city’s tourism marketing corporation responded by admitting the oversight and hiring a diversity and inclusion consultant. Hopefully these measures will have a lasting impact.

New Orleans Tourism Agency Engages Minority Business Owners Who Demanded Inclusion

Tourism

Puerto Rico Takes New Digital Steps to Enhance Tourism Efforts

So far as we know, a planned mobile app from Puerto Rico will be the first by any tourism board that offers text-based help for visitors from local concierges while they're in a destination. Other efforts at enhancing the digital marketing of the island's businesses show promise, too.

Puerto Rico Takes New Digital Steps to Enhance Tourism Efforts

Tourism

New Convention Centers Are Pivoting Toward Trade Shows Over Consumer Events

Destinations like Miami and Anaheim aren't turning their backs on the leisure travel business that they grew up on. But they also don't want their leisure reputations to overshadow their new convention center capabilities. That means they and other destinations are following new strategies to grow business travel.

New Convention Centers Are Pivoting Toward Trade Shows Over Consumer Events

Tourism

First U.S. National Civil Rights Trail Seeks International Tourism Appeal

America's first national civil rights trail has broad appeal. More international visitors are planning trips around these black history museums and landmarks, many new and revamped, and this trail could lengthen and multiply those trips.

First U.S. National Civil Rights Trail Seeks International Tourism Appeal