Tours & Activities 2020:
A Year in Review

Skift x Livn

The tours and activities space has been hit especially hard by Covid-19. Even before the pandemic, the sector faced a unique set of distribution challenges due to its highly fragmented and largely offline nature.

Fortunately, many tour operators and activity providers have used 2020 to redefine and improve upon traditional ways of doing business to better meet evolving consumer expectations.

The below series takes a look at some key moments in the sector in 2020, including new opportunities for companies to up-sell and cross-sell experiences along with their core products.

Executive Q&A: Why the Future of Smart Travel Distribution Must Include Tours and Activities

The Hard-Hit Tour Companies Pushing Forward on a Careful Path to Recovery

Tripadvisor CEO Dismisses Concerns Over Rivals Amazon, Airbnb and Klook in the Experiences Business

Amazon Soft Launches Virtual Tours — Can Offline Experiences Be Far Behind?

How Automating Tours and Activities Benefits Travel Resellers, Advisors and Travelers

Google Quietly Debuts Game-Changing Tours and Activities Advertising Product

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Tour Business Viator Opts for Quality Over Quantity With the Land Grab Ending

Booking.com Terminates Contracts With Tours and Attractions Operators

4 Future-Proof Reasons for Travel Companies to Automate Tours and Activities in 2021 and Beyond

Tours and Attractions Pursue New Hygiene Regimes to Coronavirus Recovery

Tour Guides and Attractions Operators Shift to Testing Experiences — Online